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Thanks for popping by!

I’m passionate about typography, layout, textures, gorgeous patterns, stylish illustrations and most of all superb design which combines all these elements to create something that’s unique and fits your project brief.

Cheryl Smith

Freelance Designer and illustrator based in Auckland

I have worked in the graphic design industry for many years now, starting off in typesetting and working my way to becoming the design manager at Reed Publishing. I am now in my ‘element’ as a freelancer, working with various clients from publishers to small businesses to corporate companies... essentially I’m a jack of all trades.
One of my other passions is shoes... any shoes, I’m not fussy but I have a soft spot for the bespoke pairs I design myself and now have the pleasure of wearing!

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Skills

• Design flair that is award-winning, always coming up with new and exciting ideas that push the boundaries and both design and print

• Extensive understanding of typography, print and publishing (trade and education)

• Highly capable of illustration

• Strong project management skills, with the ability to manage and work with a variety of people on a variety of tasks simultaneously

• A sense of humour, very efficient and capable of working under pressure

• Problem solver with a “can-do approach”

• Excellent understanding of Mac programmes including InDesign, Illustrator, Photoshop, and Acrobat.

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Awards

• Illustrator and designer of New Zealand’s best-selling children’s book for 2016 – Pee Wee the Lonely Kiwi by Blair Cooper

• Highly Commended for the Edify Award for Best Educational Book — PANZ Book Design Awards 2015 – Walker Maths 2.9 Statistical Inference by Charlotte Walker & Victoria Walker

• Highly Commended for the Edify Award for Best Educational Book — PANZ Book Design Awards 2014 – NCEA Business Studies: A workbook at Level 2 by David Farquhar

• Winner of Best Educational Book – PANZ Book Design Awards 2013 – Essential Maths and Stats By David Barton & David Cox

• Highly Commended for Best Educational Book – PANZ Book Design Awards 2010 – Geography on the Edge by Justin Peat

• Children’s Choice Non-fiction Category Winner, NZ Post Children’s Book Awards 2010 – Dear Alison by Simon Pollard

• Designer of The Nature of Science – Winner of the Best Book or Series in Secondary Publishing at the CLL Educational Awards 2010

• Designer of Geography on the Edge by Justin Peat – Runner up in Best Book or Series in Secondard Publishing at the CLL Educational Awards 2010

• Spectrum Print Book Design Award 2007 – Best Children’s Book, Legends of Ngatoro-i-Rangi by Karen Taiaroa-Smithes and Mervyn Taiaroa

• Cover designer of the Furniture of the Colonial Era, Montana Book Award 2007 Reference and Anthology category winner

• Designer of Go Wild! Monteiths Wild Foods Cookbook, winner of the Gourmand World Cookbook, NZ category, Best Corporate Cookbook

• Designer of A Booming in the Night, winner of the Best Children’s Book in the NZ Post Children’s Book Awards 2006.

Testimonials